Remembering Jeff West… A Tribute to ‘Superman’ of the River by Kat and David Levitt | Sep 21, 2012 | Whitewater | 11 comments Someone once said that “Heroes are made by the paths they choose, not the powers they are graced with.” * This makes perfect sense in regards to the Southeast’s legendary paddling figure; Jeff West. His handsome face with a defined jaw, and tall muscular frame afforded him the ‘Superman’ comparison when he emerged on the whitewater paddling scene back in the 1990’s. In a very short time, Jeff cultivated his skill set and fired up some of the biggest drops that were considered runnable. He became what was known at that time as a “hair boater.” In those days, it was rare to progress so quickly. As courageous and daring as he was, Jeff was always drawn to help anyone else who needed a boost of confidence. He was generous and altruistic as a person, and this was evident in every aspect of his life, including his paddling. It likely resulted from his close relationship with his mom. She raised him, and taught him a few things… including how to sew, and he was wonderful at sewing his own life jackets and gear, which he could be seen wearing until recent years. Although he was indeed graced with looking like Superman, he later lived up to the nickname for completely different reasons. Some regarded him as great for the difficult whitewater he paddled with great precision, and the number of laps he would run (he held more records for vertical miles and long days on the water than any paddler we know of). Jeff’s accomplishments on Class V are astonishing by all accounts, but those who were mentored by him, such as myself, see him as Superman for even greater endeavors that were extremely unselfish. As the years went by, he began to accommodate and encourage a multitude of people (of all levels) in the sport of whitewater paddling.. and his true super-power was revealed! Back in 1996, ACE Funyaks was started (on credit cards!) as a partnership between he and Adam Elrod, another brilliant paddler living in the area. (Adam was on track to law school and his career eventually won over to his river life.) ACE continued to grow while Jeff waited tables every winter to keep it alive. He lived with no heat, and drove old cars that barely made the journey to and from the river. He lived simply, made sacrifices, and always prioritized his business first. Eventually ACE became solely his, and after operating in 2 rental locations, he bought his own property. It was a proud moment in time. Jeff’s path had been chosen and was now being cleared for travel. ACE had always facilitated fun on the Ocoee River for all who can learn some basic commands, take paddle strokes, and follow Jeff or one of his trip leaders. But as the years went on, clients became addicted. More and more people came… many came back for another trip, or for a new experience; learning to kayak. And when people recognized how gifted his teaching skills were, witnessed how he could explain the mysteries of the river, and saw him push his students to climb the plateaus of learning, the word began to spread. The “ACE Coach” was in very high demand! At some point, Jeff became aware his health was in jeopardy, but he kept living life to the fullest. He did plan to have surgery and treatment, but since pushing his limits completed who he was, he refused to back off. He truly cherished the time he spent going “full steam” ahead. Still, he had plans in place to take care of himself, as soon as he met a few more goals. His last and final destination was an encore trip to the Grand Canyon of the Stikine, one of the most notorious, remote and difficult stretches of whitewater in the world. Jeff was well prepared and knew the river, but something went terribly wrong… Sadly, when Jeff departed this world, he left unfinished work. To be clear, I am not referring to the expedition that took his life. Someone may solo the Stikine in a single day and survive to tell the tale, but that will be far from filling the shoes that Jeff West left in Ocoee, Tennessee. The time he spent reassuring and energizing aspiring paddlers to make their next step is unmatched by anyone the whitewater community has seen. His passion for his own incredible challenges was only rivaled by his desire to spread and share that same powerful feeling of accomplishment with others. When someone needed help on the river, like Superman, Jeff always seemed to show up. If someone wanted help learning to kayak, Jeff would mentor anyone who expressed desire.. and even though he depended on income from that to survive… he would often help for free. Let us never forget the tremendous life and times of Jeff West and the colossal impact he made on the sport he loved. May his example motivate all of us to find our own super-powers, and use them for good. My unforgettable visions and memories of Jeff: …offered to take me down the Green for my first time in 1998, but we were all broke. I cashed in a $50 savings bond so we could all drive to Asheville. We paddled the Green, got burritos, ice cream cones, and watched Godzilla at the dollar cinema! Jeff "riding the lightning" (running gorilla) as he always called it... circa 1997 …standing in the middle of the creek after unpinning himself, his face wearing that grimace he so often used to complete his boof stroke or punch a meaty hole. Jeff out of his boat helping with safety …driving his old Zephyr right into the Tellico River (with the boulders!) because it had no brakes and hadn’t had any for months! …pulling me out after a nasty swim on the Pigeon Dries at high water. …painting his whole body green to dress up as the Incredible Hulk for a Super Hero theme party. He was thirty-something! …putting on wet frozen gear with bloody knuckles at the put in and saying, “GRRR” as he did it. …doing huge pirouettes in long boats and creek boat loops at Upper Slice and Dice hole. …knocking on the truck window in Colorado before daylight and WAY below freezing to start laps for a vertical mile. …mad, apologizing, and looking at the clock between laps when he got pinned during TVF (ha- we won’t discuss what he did when other team members didn’t perform perfectly!) …nervous, and standing at the top of Singing Sister Falls on Lookout Mountain. He walked away and never ran it. He did, however, run this Falls on Warren Creek the same month: …calling us at 4am to rally for a vertical mile on Suck as snow was starting to fall: …giving me his closed-mouth smile of approval every time I did something that scared me. From my first ender in Flipper to running the Bear, Jeff always took the time to smile and help me feel proud and confident about stepping it up. He believed in me, as he did in many of you reading this. Let’s all keep his dream alive by making him proud! The photos below are the last taken of Jeff: -special thanks for final photos and thoughts by Jen Maxwell -thanks also to Tonya Chaffin, Chris Townsend, David Levitt, Chris Pesce and Pete Persolja * quote by ― Brodi Ashton, Everneath -Feel free to add your own memories below. Jeff had many treasured friends and loved ones. 11 Comments Corey Wainer on September 21, 2012 at 4:42 pm Terrific tribute! My children were privileged to have had a handful of lessons with Jeff spaced out over a year. There would have been more except everyone wanted a piece of his time and scheduling could be tricky. His personal instruction was indeed in high demand. Sierra and Devon were 9 and 10 years old when Jeff introduced them to the Tellico Ledges on a cold December day. I was amazed at their enthusiasm, as the basic discomforts and fears often experienced in kayaking can be ten fold for children, and they always seem to put up a fuss when Dad takes them to the river. I witnessed Jeff’s talent for inspiring confidence and as you said “explain the mysteries of the river.” He emphasized precision and crisp efficiency in every manuever. He invariably went beyond describing the main line through a rapid but guided my kids own thoughts about where to go and to understand the consequences for each choice. Fundamentally, Jeff did not teach them merely the mechanics of how to kayak but how to learn to kayak. Jeff was a rare teacher to be sure and an extraordinary fellow. Reply Rebecca Hendrix on September 21, 2012 at 5:20 pm perfect Reply Ron Hunt on September 21, 2012 at 9:23 pm Jeff always had that big grin on him and was happiest not only on the river but helping others as well. As badly as we miss him now, every trip upon the waters we will miss him even more. Farewell Big Grin Jeff. Reply Brad Byrum on September 22, 2012 at 1:13 pm Very well said….I’m really gonna miss this guy! Thanks for writing this…. Reply Tom Legere on July 21, 2021 at 8:26 pm Let me start by saying I never met Jeff West. I think the first time I ever heard of him was when I stumbled across his flat water workout for whitewater paddlers online.I was relatively new to the sport at the time and thought it sounded like a crazy concept – like, why would you do flatwater drills for whitewater practice? But soon after starting the article, I knew he was the real deal and his larger than life enthusiasm just lept off the screen. I did, and still do, practice his drills when on flat water, because they they make so much sense when it comes to building your strength and skillls. I had always hoped to meet him one day at a festival or something, because he seemed like such a rare, generous and thoughtful person. Any story I’ve ever read about him proved he was all these things. Those of you who knew him were very lucky. Reply Chrystal on September 24, 2012 at 10:59 am Kat- this is a great story on Jeff. Glad you enjoyed my pic enough to use it on top! 🙂 its my favorite too. What was going on with Jeff’s health? You said it was in jeopardy… Reply Russ Abney on September 25, 2012 at 7:32 pm This tribute does an excellent job of explaining what made Jeff West great. It was not his talent as a boater or his genious as an instructor. What made Jeff West a great person was the way he treated everyone. Despite the endless praise and admiration that was heaped upon him (by men and women alike) he remained so humble, so generous and so uplifting to those of us with the desire to learn but nowhere near his God-given talent. Let’s hope his greatest gift to us all will be the memory of his character and the example he set for us all as a paddler and as a person. Reply Ocoee Winery--Steve on September 27, 2012 at 2:24 pm Nice thank you Kat. He taught me my roll, was weird…who knew thumb placement was so cridical! RIP brother. Reply Becky Ferrell on October 4, 2012 at 12:35 am Well put Kat!! Great piece of writing!…he was and still is an inspiration. Every weekend his smiling face was a fixture on the Ocoee. At the put-in, take-out, in an eddy…it didnt matter, he always looked up, smiled, and said “Hey Becky!” I even remember during the winter months that he would stop into Rock Creek to buy odds and ends that he needed while designing kayaks. His likable personality was so effortless…he was a man of true and great character. I feel privilege to have know Jeff. I feel even more privileged to have many amazing memories of him and to have a bond with all of the great people he touched. Reply Rob Taylor on October 8, 2012 at 12:38 am thank you for writing this, kat. very well put. jeff continues to inspire. Reply Daren on February 21, 2019 at 1:13 am I remember that day on the Pigeon Dries at high water (you 240 me Stubby:) love those memories and so many other. Like going to Rock Island and Jeff being so silly with those twin local guys that used to hang out and watch us surf. I couldn’t catch my breath he made me laugh so hard. He did instill rational courage in you as a Paddler though. I learned so much from him. Standing by Jeff over looking Gorilla on Green race day. He turned to me and said something like you’re up…I actually thought yeah, it’s not that bad ok maybe, then I recalled noticing the stern of my Stubby had huge crack as I started sinking through the rapids above Zwick’s. That was the last time I saw Jeff West. I had gone back to school, joined the rat race collecting carats, fancy watches and cars instead of more wonderful memories with some of the best people on the planet. Going away (and aging!) made me realize that people as dedicated and passionate as Jeff are the epitome of success in this world making sacrifices to dream, build and live life to the fullest. Reply Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment.